Content production, encoding, and packaging

•    Encoding for broadcast, mobile, and OTT, including edge, network, and cloud-based coding;

•    Deployment of AV2, VVC, and next-generation video/image codecs: encoder maturity, decode economics, carriage, and ladder impact;

•    New and emerging audio, image, and video codecs (including point cloud coding, Gaussian splat coding, light field coding, learned coding, etc.);

•    Display-aware encoding and quality optimization;

•    Storage applications for video processing and streaming; 

•    Encoding ladder construction: per-title, context-aware, and device-aware;

•    Quality metrics, assessment models, and user experience studies;

•    Accessibility: captioning, timed text, and access services;

•    HDR and color pipelines.

Applications of AI

•    GenAI-based video content generation, incl. real-time generative and diffusion-based transformation;

•    End-to-end and hybrid AI-based image and video compression;

•    Learned tools in conventional pipelines: neural post-filters, pre-processing, and enhancement layers;

•    AI-assisted indexing, search, and metadata extraction;

•    Agentic AI for operations, quality assurance, and observability;

•    Media pipelines for AI workloads: model delivery, decoder-side compute, cost, and energy.

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Video workflows

•    Virtualized headends, cloud-based and open media facility infrastructures;

•    Redundancy and resilience in content origination;

•    Ingest protocols, incl. multitrack and multi-format contribution;

•    Workflows for UGC and creator-scale libraries;

•    Computational imaging, camera processing, capture systems, and camera-to-cloud workflows;

•    Ad insertion: server-guided ad insertion, interstitials, and non-linear and overlay ad formats.

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Content delivery and security

•    Transport protocols, incl. HTTP/2 and HTTP/3 media delivery, and new delivery paradigms;

•    Media over QUIC: relay architecture, packaging, interoperability, and deployment experience;

•    Content steering, multi-CDN, and delivery at extreme concurrency;

•    Player-server signaling and data interfaces (CMCD, CMSD), and analytics;

•    Protection for OTT distribution and anti-piracy tools;

•    Cybersecurity, privacy, and infrastructure resilience.

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Content authenticity and provenance

•    C2PA in adaptive streaming: workflows and implementations 

•    Security and attacks on C2PA

•    Content watermarking.

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Streaming technologies

•    Adaptive streaming and transcoding;

•    Low latency;

•    Player, playback, and QoE developments;

•    Multiview experiences: synchronized playback of a primary stream with picture-in-picture companion streams, composition, and decode budgets;

•    Device and platform fragmentation: capability negotiation and the CE long tail;

•    Protocol and Web API improvements, and client-side media pipelines.

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Industry trends

•    Scalable and multi-view video coding deployments;

•    Video and audio coding for machines;

•    Cloud gaming and game streaming;

•    Cost and energy: measurement, energy awareness, and the quality/cost frontier;

•    Edge computing and hardware for encoding, storage, and distribution.

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Live production, audio, and media infrastructure

•    Live and cloud production, including sports, replay, and distributed collaboration;

•    IP-based media facilities, synchronization, timing, and interoperability;

•    Camera-to-cloud contribution and virtual-production workflows;

•    Immersive, spatial, object-based, and personalized audio;

•    Media storage, archiving, asset management, and content lifecycle optimization.

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Standards, interoperability, and open source

•    New and developing standards in the media and delivery space;

•    Interoperability guidelines, conformance testing, and implementation experience;

•    Open-source media infrastructure: maintenance, governance, and migration.